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Session

Keynote

Monday, September 29

08:30 AM - 09:00 AM

Live in Berlin

Less Details

As software-defined architectures reshape the automotive landscape, sensing technologies must evolve in tandem—not only in technical sophistication but also in how they are developed, integrated, and deployed. This session unpacks how the next generation of ADAS sensors and component platforms are driving the transformation toward centralized, software-defined vehicles, and why future success depends on deep, agile collaboration between OEMs and tier-1 suppliers.

In this session, you will learn:

  • How are sensor portfolios evolving to support the shift from domain-based to centralized E/E architectures?
  • Why is collaboration key to cope with global market challenges?
  • How do we need to transform in culture and leadership to master this transformation?
Presentation

Speaker

Dennis Raabe

Senior Vice President ADAS Components, Bosch

As Head of the Business Unit ADAS Components at Bosch’s Cross-Domain Computing Solutions division, I lead the development and growth of our ADAS component business. Our robust and powerful range of ADAS sensors forms the foundation for Bosch’s state-of-the-art ADAS systems. Bosch’s portfolio includes high-quality sensors with embedded software for decentralized vehicle architectures as well as hardware-only sensors to support the trend towards centralized architectures.

The Pop in Your Job
I’m driven by generating visions that others want to follow with a smile and generating a real impact, which is changing the live of our customers, team members and business which we serve.

Company

Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad footprint across industries and regions strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources.

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