Keynote
Monday, September 29
08:30 AM - 09:00 AM
Live in Berlin
Less Details
As software-defined architectures reshape the automotive landscape, sensing technologies must evolve in tandem—not only in technical sophistication but also in how they are developed, integrated, and deployed. This session unpacks how the next generation of ADAS sensors and component platforms are driving the transformation toward centralized, software-defined vehicles, and why future success depends on deep, agile collaboration between OEMs and tier-1 suppliers.
In this session, you will learn:
As Head of the Business Unit ADAS Components at Bosch’s Cross-Domain Computing Solutions division, I lead the development and growth of our ADAS component business. Our robust and powerful range of ADAS sensors forms the foundation for Bosch’s state-of-the-art ADAS systems. Bosch’s portfolio includes high-quality sensors with embedded software for decentralized vehicle architectures as well as hardware-only sensors to support the trend towards centralized architectures.
The Pop in Your Job
I’m driven by generating visions that others want to follow with a smile and generating a real impact, which is changing the live of our customers, team members and business which we serve.